Award-winning, plastic free, ethically sourced, and hand-blended in small batches in the UK. Here's the story behind Nuditea and why they're a natural fit for Nalu.

At Nalu, we spend a lot of time thinking about what belongs on our platform. Every brand has to earn its place. When we started looking at the world of tea, we weren't interested in stocking just any loose leaf tea. We wanted a brand that matched the standard we hold every product to: exceptional quality, genuine integrity, and a commitment to doing things properly.

Nuditea is that brand.

Who Are Nuditea?

Nuditea is an independent whole leaf tea specialist based in Bath. Founded in 2019, they create speciality tea blends that are hand-blended in small batches in the UK, using leaves sourced from trusted smallholders across Japan, China, India and Sri Lanka.

What sets them apart from the crowded world of tea brands isn't just the quality of their blends, though that's genuinely impressive. It's the care that runs through every part of the business, from how they source their leaves to how they package them. Nothing about Nuditea feels like an afterthought.

They're a female-founded, women-led business, accredited by Buy Women Built. They hold a Great Taste Producer Award from the Guild of Fine Food, and their Earl Grey won Gold at the Farm Shop & Deli Product Awards 2026. They're also members of the European Speciality Tea Association, which speaks to their standing in the speciality tea world.

The Tea Itself

All tea comes from the same plant: Camellia sinensis. Whether it's black tea, green tea, oolong or white tea, the difference lies in how the leaves are processed after harvesting: how much they're oxidised, how they're rolled and how they're dried. Those choices produce completely different flavours from the same plant.

Nuditea works across the full spectrum, from black teas like their award-winning Earl Grey and a rich Breakfast Tea, to green teas including Jasmine Pearls and Genmaicha, delicate white teas like Silver Needle, and oolong teas including a beautifully smooth Milk Oolong. Beyond the tea plant, they also make rooibos blends like Bush Tea, herbal teas, spiced blends like Masala Chai, and caffeine free options such as their Decaffeinated Breakfast Tea for anyone who wants the flavour without the caffeine.

Every blend is made from whole leaf tea rather than the broken leaves and dust (known in the trade as "fannings") found in most supermarket tea bags. Whole leaves keep more of their natural oils and aromas, which means a fuller, more nuanced cup. Once you've tasted the difference, it's genuinely difficult to go back.

They also produce a ceremonial grade Japanese Matcha Powder, stone-ground from shade-grown tencha leaves. Matcha has become hugely popular in the UK, but quality varies enormously. Nuditea's is sourced directly from Japan and has the vibrant colour, smooth texture and clean umami flavour that set true ceremonial grade matcha apart from cheaper culinary grades.

Plastic Free, Compostable, Considered

One of the first things you'll notice about Nuditea's packaging is what's missing: plastic. Every part of it is recyclable or compostable, using materials like kraft paper and plant-derived PLA. Even their tea bags are made from Soilon, a plant-based mesh made from organic sugarcane, so they're fully biodegradable and can go in with your food waste.

This matters more than many people realise. A 2019 study in Environmental Science & Technology found that a single plastic tea bag steeped at brewing temperature released billions of microplastic and nanoplastic particles into the cup. Nuditea's plastic free tea bags avoid that entirely, and the packaging won't outlast you by several centuries.

For anyone looking for the best loose leaf tea in the UK, packaging is worth considering alongside flavour. Nuditea proves you don't have to choose between quality and sustainability.

Ethically Sourced, Fairly Traded

Nuditea places a strong emphasis on ethical sourcing. They work directly with smallholder producers who prioritise quality, organic cultivation and regenerative farming. By paying a premium for exceptional leaves, they support better livelihoods for the people who grow and harvest them.

This isn't a footnote on their website. It's a core part of how the business works. They believe, and we agree, that the best tea should come from supply chains where everyone benefits, from the grower to the person holding the cup.

Shop By Mood: A Different Way To Discover Tea

One of the things we love about Nuditea is how they help people find their way around the range. Alongside the usual categories, they offer a "Shop by Mood" approach based on how you want to feel: Alert, Calm, Cosy, Refreshing, Happy or Ritual.

It makes speciality tea far more approachable, particularly if the choice feels overwhelming. And it fits perfectly with Nalu's Thrive foundation. Tea isn't just a drink. For many people, it's a daily ritual, a moment of pause woven into the rhythm of everyday life.

What We're Stocking On Nalu

We're bringing a curated selection of Nuditea's range to Nalu, spanning their loose leaf teas, plastic free tea bags and speciality favourites, with the Milk Oolong coming soon. It's a beautifully creamy oolong with a natural buttery sweetness, and one of their most talked-about teas.

New to loose leaf? The Kinto Unitea Teapot and Tea Filters make it easy to get started.

Frequently Asked Questions

Is loose leaf tea better than tea bags?

Whole leaf tea keeps more of its natural oils and aromas than the broken leaves and dust in most tea bags, so it usually gives a fuller, more complex flavour.

Are Nuditea's tea bags plastic free?

Yes. They're made from Soilon, a plant-based mesh made from organic sugarcane, and are fully biodegradable.

What is ceremonial grade matcha?

Ceremonial grade matcha is made from young, shade-grown tea leaves, stone-ground into a fine powder. It has a brighter colour and smoother, less bitter flavour than culinary grade matcha.

Why Nuditea Belongs On Nalu

We built Nalu to find brands that genuinely care about what they make and how they make it. Nuditea is exactly that kind of brand. Award-winning quality. Plastic free packaging. Ethical sourcing. Hand-blended in the UK. Female-founded and independently run.

They don't cut corners, they don't chase trends for the sake of it, and they don't compromise on the things that matter. That's why they're on our platform, and why we think you'll love them as much as we do.

Explore the full Nuditea collection, or browse our Thrive collection for more everyday essentials.

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